Digital dental marketing campaigns are very important for the success of all local businesses including dental practices. Everyone knows that it is important to visit a dental practice, but because it has become an overcrowded market you need a good digital marketing strategy to attract patients to you rather than your competitors. As part of a successful digital dental marketing campaign you need dental SEO or search engine optimisation that will help create a strong online presence for you. This is because you need to stand out from amongst the crowd. There are more dental practices than ever before. Dental practices are available on every high street and there are multiple practices in each town and village. With dental SEO you can make sure that when a prospective patient is searching for dental practices in your area you will be one of the first websites that they come across.
The importance of ranking well on Google Search results lists
If you have a beautiful, modern, dental website for your practice, but it is not listed within the top 5 or 6 websites on search results list for dental practices in the area, then your website may as well be non-existent. Research shows that 90% of Google users only look at the websites on the first page of the search results list, of this percentage most people only click on the top 3 results. This means you need to be as high up the results list as possible to attract website traffic. The more website traffic you can attract the more patients you will acquire for your dental practice. So, how are you going to increase your website visitors? You need dental SEO. As we all know Google is the most popular search engine across the world. It is a library of websites. Google knows what is on each page of your website. This is the same for all websites across the internet. You need to make sure that it is easy for Google to find the information that is on your website, so that when patients are looking for answers to their dental needs Google knows to direct these patients to you. Google will direct patients to the website that it thinks answers the query best.
An optimised website
You need a website that is modern, fully functioning, informative, educational and in keeping with current trends. This means you need to have a website which is optimised for Google. No one knows the exact method by which Google ranks websites, but an experienced digital dental marketing team will have the knowledge and expertise to help you implement most of the common algorithms that Google is looking for.
Dental SEO is made up of the three main components. This includes technical SEO which means the website is easy to crawl and index, on-page SEO which means that your content is educational, informative and relevant to what patients in your area are looking for and off-page SEO to help you build connections, trust and credibility within the community.
Speak to your digital dental marketing team today and find out about implementing the different types of SEO on your website, so that patients can find you quickly and easily when they are looking for a dental practice in the area.
