Health is essentially depending on wellness. Wellness is made up of bodily, psychological and emotional wellness. Most of the time, women do not even handle psychological and emotional wellness in a rustic like India. Zena is unique to women and is working off all the wellness gamut.
Women in the present day are altering gears and their way of life could be very totally different from the one they noticed their mom or grand-mothers in whereas rising up. For precisely that cause, women immediately need to be wholesome, however have a tendency to fall off the bandwagon sooner or later. Women are those who principally look out for his or her households first, and have a tendency to overlook about themselves. We have seen sufficient and extra examples throughout us.
Women are additionally 16% extra emotional than males and most health issues at present are confirmed to be psychosomatic, which suggests extra women are susceptible to persistent issues. There are many causes achieve this one thing like this, however one ecosystem the place all the things is at a lady’s fingertips, is simply what’s wanted in a world filled with chaos and muddle. The purpose is to assist create a shift in way of life for the individuals Zena reaches out, to by exploring all points of wellness together with health, eating regimen, psychological, bodily and emotional health simply and conveniently.
The app goals to be a device that’s predictive and proactive in nature, serving to women throughout the nation to stay a wholesome life by altering mind-sets. Zena is a life-style selection, the place the app will proactively monitor ones every day way of life and habits with its many trackers like meals tracker, exercise tracker and different trackers to spot a development if and when wanted.
In an interplay with BW Disrupt, Zena’s Founders shared particulars about their enterprise.
Zena is a women centric app which goals to be a wellness ecosystem, or a one cease store for all wellness centric wants. We are constructing a group of women, for women to guarantee everybody will get protected and credible to refer to once they want, and Zena can also be the primary to begin B2B interactions.
Zena’s distinctive key options
Health is essentially depending on wellness. Wellness is made up of bodily, psychological and emotional wellness! Most of the time, women do not even tackle psychological and emotional wellness in a rustic like India.
Zena is unique to women and is working off all the wellness gamut. Zena is wanting to have the ability to make a constructive shift from being reactive in health to being proactive in on a regular basis wellness. We work to assist women lead more healthy and happier lives. Explore all elements of wellness together with health, food plan, psychological, bodily and emotional health simply and conveniently.
This is totally different from what’s being addressed out there.
We are additionally totally different as we’re wanting to develop by way of collaborations. We’re not taking a look at working in silos. We really consider much more might be achieved via that route.
Funding & Monetization
We have been bootstrapped until now and are actively wanting to increase funds. Our enterprise mannequin had a number of income producing sources – however to start with the dominant ones shall be professional and B2B (institutional) affiliations.
Providing a bug free app on each platforms concurrently was a problem, however we managed! We are a small group that’s working extra time to add options and make Zena extra personalised and related. Convincing specialists to take part locally and getting the Government concerned to assist to roll out Zena to tier three cities and villages have been a number of the challenges we now have confronted until now.
We have grown quicker each month and have been in a position to publish greater than 1000 articles, set up greater than 1100 specialists, and draw a group of over 6,000 women briefly time period. We have additionally had over 12,000 web site visits, 3000+ downloads (with little or no advertising) and are current on iOS and android. We at the moment are diversifying and onboarding 1000+ specialists throughout fields like health, weight-reduction plan, psychological health and extra.
We are presently in search of funding and we additionally goal to attain 1 million lively consumer within the subsequent 12 months.
Learnings up to now
One massive studying has been that psychological and emotional issues are much more uncared for that bodily health. This being addressed, is being appreciated rather more than having specialists current on the platform. The different factor we’ve got observed is that there’s a big ignorance on lots of health associated issues for women. To website an instance, the HPV Vaccine. If taken on the proper time, correctly, can keep away from cervical most cancers in women. Most women did not even know what cervical most cancers was or what the HPV Vaccine was and will do.
Today, there are over 120 million women who’re web enabled on their sensible telephones. Their wellness wants translate to a $four billion + alternative yearly.