Saturday , October 21 2017
Home / News / ‘Self’ Mag Shutters Print Edition, Hires New Editor In Chief 12/02/2016

‘Self’ Mag Shutters Print Edition, Hires New Editor In Chief 12/02/2016

Condé Nast introduced at this time
that
Self journal will shutter its month-to-month print version after a 38-year run and go digital-only.

The final print concern would be the February 2017 version. Self plans to publish print editions
sooner or later round “health and wellness-related moments throughout the year,” based on a press release from Condé Nast.

As a end result, Self Editor in Chief Joyce Chang is leaving the corporate and might be
changed by Carolyn Kylstra, at present
Self’s government digital director. She was beforehand editor of health at BuzzFeed and website director of
Women’s Health.

Selfs
print workforce is made up of about 20 staffers. A spokesperson advised
Publishers Daily that the corporate is working to rent a few of them in positions which might be presently open at
Condé Nast, however he couldn’t estimate what number of would lose their jobs on the firm.

However, The
Wall Street Journal stories that Condé Nast additionally plans to consolidate some obligations and reduce about 30 different jobs company-wide, or 1% of its complete employees of
roughy three,000.

Last yr, Self folded its promoting workforce with Glamour’s enterprise division and this summer time continued
to mix its social and editorial groups with
Glamour, WWD studies.

In the assertion right now, Condé Nast stated it plans a “significant investment” in a “new content material and distribution technique that may
rework
Self right into a digital, video and socially-led model.”

“By reimagining how Self creates content material — and the way we distribute it—we’re uniquely positioned to provide shoppers extra of what they love
whereas creating revolutionary and interesting alternatives for our promoting companions,” said Jim Norton, chief enterprise officer and president of income for Condé Nast.

Since 2014, Self’s single-copy gross sales dropped from 148,000 to 44,000. Circulation has dropped from simply over 1.5 million to only beneath.

Meanwhile, video viewership skilled triple digit progress in comparison with final yr, based on
Condé Nast. In September, Self.com broke earlier visitors data with 5.three million distinctive viewers, representing a 56% improve year-over-year.

That same
month
, Self revamped the location and refocused its digital technique on extra health, vitamin and wellness content material, in addition to dedicated to a extra numerous and
inclusionary message.

The Chinese version of Self will proceed to print its month-to-month version.

Condé Nast has minimize a couple of of its titles within the final yr to account for falling print promoting
income.
In November, the
writer determined to chop
Teen Vogue’s frequency from 9 issues a yr to 4.

In 2015, the
firm shuttered
Lucky journal and males’s trend journal Details.

 


Source link

Check Also

Trump Wants to Replace Birth Control With the Dubious ‘Calendar Method’

The Trump administration needs to substitute dependable contraception strategies with “fertility awareness,” a doubtful family-planning …

Leave a Reply

Your email address will not be published. Required fields are marked *

*