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More than just Superfans have heart attacks

Text message marketing campaign supplies free heart health ideas

Quick – image somebody in danger for a heart assault. There’s a great probability you considered an overweight, slovenly man with an affinity for fried meats, an unhealthy habit to sports activities and loads of sedentary time on the sofa. In different phrases, a personality straight out of a Saturday Night Live “ Bill Swerski’s Superfans” sketch.

“Gentlemen, how was your week? Any heart attacks?”

“I had one.”

“Had a couple.”

With all due respect to the Superfans and their little question ongoing health care wants, this picture of heart assault victims as predominantly male is outdated and woefully incomplete.

According to the United States Centers for Disease Control and Prevention (CDC), heart illness is the main explanation for demise for women within the United States – accounting for about one in 4 feminine deaths. Despite this, consciousness concerning the menace to women’s health posed by heart illness stays low.  In reality, the CDC stories that solely about half of all women appropriately determine heart illness as their gender’s primary health menace.

Fortunately, issues are altering, and nationwide and native health organizations are main the best way.

An excellent instance of this work is the American Heart Association’s ongoing Go Red for Women marketing campaign. In a current public service announcement, the marketing campaign places a special face on heart illness when its “supermom” character, performed by actress Elizabeth Banks, encounters Just a Little Heart Attack. It’s a humorous and relatable approach to convey wanted consideration to this necessary situation.

The subsequent step – shifting from consciousness to motion – requires ensuring the instruments and helps essential to empower proactive health enchancment can be found.  To this finish, the Wisconsin Women’s Health Foundation just launched a brand new textual content message marketing campaign to assist women scale back their preventable danger elements of heart illness.

Throughout a three-month interval, enrollees within the texting program can select to concentrate on the aim of decreasing their blood strain, managing their stress or decreasing their waist circumference. Once enrolled, texts are despatched out every week offering health ideas, encouragement, hyperlinks to on-line assets and interactive check-ins. The texting service is totally confidential if the individuals reply with questions or progress.

To enroll and begin getting sensible heart ideas in your cell phone, merely textual content BADGER HEART to 97779. (The program is free, however normal message and knowledge charges might apply).

The textual content marketing campaign is an extension of WWHF’s present GrapeVine Project. With help from the Anthem Blue Cross and Blue Shield Foundation, GrapeVine companions with volunteer nurses to offer free, one-hour instructional periods all through the state on health subjects that disproportionately have an effect on women, together with heart health. GrapeVine reaches 1,500 women yearly by means of a community of extra than 125 nurses statewide. Sixty % of those that attend a GrapeVine session report making a life-style change after the occasion.

Anthem Blue Cross and Blue Shield’s company basis can also be working with the American Heart Association to assist train extra Americans Hands-Only® CPR, to allow them to be ready to take motion in the event that they witness a cardiac occasion.  According to the American Heart Association, extra 350,000 Americans endure out-of-hospital cardiac arrests yearly, and virtually 90 % die as a result of they don’t get quick CPR. Hands-Only CPR has just two easy steps: 1) Call 9-1-1; and a couple of) Push exhausting and quick within the middle of the sufferer’s chest.  This short video exhibits you ways.

These heart health campaigns and academic packages are meant to assist jumpstart discussions and empower women, to not substitute for normal checkups and doctor-patient relationships. Oh – and when you’re a type of who nonetheless shies away from the physician because of the value — keep in mind, most health insurance policy cowl routine screenings and preventative care at 100 %. That’s yet one more excuse crossed off your listing and another reason to get heart sensible at this time.

For further women’s heart health instruments and knowledge, go to:

  • The Heart Truth – a program of the National Institutes of Health
  • WomenHeart – The National Coalition for Women with Heart Disease
  • Mayo Clinic – Heart illness in women: Understand signs and danger elements


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