HME Handbook: Women’s Health
How Women’s Health HMEs Can Provide Post-mastectomy Services
What can suppliers do to assist these sufferers flip the web page on a particularly troublesome expertise?
Women’s health represents an incredible — and under-served — alternative for HME suppliers. The marketplace for women’s health providers represents a considerable quantity of enterprise for suppliers that need to focus on serving women’s distinctive health wants. The numbers are apparent: Women characterize 49.1 % of the inhabitants by final Census Bureau rely), and have health wants that require specialised providers. Example classes that embrace merchandise tailor-made to women’s specific health wants embrace maternity, obstructive sleep apnea, incontinence and continual obstructive pulmonary dysfunction.
But of all women’s distinctive health wants, one of the necessary and troublesome to serve is that of post-mastectomy providers. A affected person that has simply undergone mastectomy surgical procedure has handled a barrage of extraordinarily troublesome experiences from analysis to process, and now post-mastectomy, they’re in want of suppliers that may assist them flip the web page on a troublesome expertise and begin the subsequent chapter of their life.
This represents a chance for suppliers to not simply department out into a brand new alternative, however present actual, honest-to-goodness look after individuals who really want a serving to hand. And by serving these wants correctly, a supplier can set up itself as a trusted, dependable useful resource for its healthcare market.
Assemble an Effective Team
Clearly, your post-mastectomy sufferers will search employees they will belief and relate to. Bearing that in thoughts, it’s advisable that a lady leads your post-mastectomy apply. Even if a male member of the supplier staff is aware of the care and repair issues associated to post-mastectomy sufferers backwards and forwards, there nonetheless may be a discomfort degree on your sufferers merely based mostly on the gender distinction. A feminine on-staff skilled will assist construct the consolation and belief ranges that women’s healthcare sufferers will anticipate, and may then dive in to make sure that these shoppers are getting the medical services that they want. And once more, executed with the proper of product and care information, that individual will assist construct long-term relationships with these sufferers.
Get the Right Expertise
There is not any common mastectomy process. Women who bear mastectomy can bear a full mastectomy, or a partial mastectomy. Partial mastectomy procedures embrace lumpectomies, which take away the tumor in addition to a small quantity of breast tissue; a segmentectomy, which removes the tumor, in addition to a bigger portion of the breast tissue; or a quadrantectomy, which removes the tumor together with a full quarter of the breast.
All of those procedures clearly end result within the affected person’s probably want for a post-mastectomy prosthesis. Not all women want such a prosthesis, however for people who do (the info is scant, however the figures that do exists recommend a big majority of post-mastectomy sufferers do need to put on a prosthesis), you’ll need to have the appropriate experience in your staff. For that, you will want a minimum of one licensed mastectomy fitter in your group (see “Learn More” for assets on the place to get that certification).
Also, it’s essential to notice that for women who bear breast reconstruction surgical procedure, there could be a necessity for a prosthetic shell or comparable providing as a way to guarantee a symmetrical form. Here once more, having the proper experience on the group is essential.
Provide a Complete Range
Beyond the distinctive parts of post-mastectomy bras and prosthetics, there are a selection of merchandise and issues associated to breast most cancers sufferers that women’s healthcare suppliers ought to inventory. Because these sufferers might be uncovered to radiation remedy, there are numerous skincare product strains obtainable to these sufferers. Wigs, hats, scarves and different head coverings are additionally necessary to sufferers present process chemotherapy. Also, breast most cancers sufferers might be affected by lymphedema, which requires particular provides, similar to compression gadgets.
Bearing that in thoughts, the supplier have to be a one-stop store for post-mastectomy sufferers. Now that the affected person has discovered a pleasant, dependable, supportive useful resource, the very last thing she needs to do is should go elsewhere for one single merchandise. Simply by offering the complete spectrum of post-mastectomy merchandise, you’re establishing your enterprise as a useful resource.
Engage in Online Outreach
Because post-mastectomy sufferers want solutions, however are additionally coping with a extremely personal and private matter, they’ll typically log on on the lookout for info that may assist them. This presents your enterprise with an incredible alternative to assist these sufferers by means of on-line outreach. Create a weblog or web site that addresses the widespread and not-so-common questions postmastectomy sufferers have; shares new product info; and supplies inspiration for sufferers who’re coming to phrases with a troublesome life transition. Make positive to repeatedly hyperlink to these articles on social media, as nicely. Patients will discover these articles, they’ll learn them, and they’ll affiliate the worth they derive from these posts together with your women’s health apply.
While your outreach to sufferers may occur on-line, make common efforts to satisfy together with your referrals within the healthcare group to allow them to find out about your providers, and the newest merchandise that you’re providing. Moreover, create printed info items and brochures — maybe utilizing the content material from the web articles that you simply submit — that they will then share with their mastectomy sufferers. This won’t solely guarantee these sufferers get some helpful info, however it is going to direct them again to what you are promoting.
Points to Remember:
- Of all of the women’s health providers, post-mastectomy care is probably the most nuanced.
- Providers want a group that emphasizes experience, care, discretion and belief.
- Informative on-line outreach is a good way to get sufferers within the door, as is working intently with referral sources.
- Providers should inventory an entire post-mastectomy product line, which incorporates excess of simply breast prostheses.
For mastectomy fitter certification, take a look at the American Board for Certification in Orthotics, Prosthetics and Pedorthics (ABC; abcop.org) and Board of Certification/Accreditation (BOC; bocusa.org). Also, for women’s HME info and assets basically, take a look at Essentially Women (essentiallywomen.com).
This article initially appeared within the June 2017 situation of HME Business.