Their distinctive area of interest shortly caught discover. After all, the health media panorama on the time was dominated by mega-franchises, most of which have been uberserious and targeted on hardcore packages with excessive outcomes (assume The Biggest Loser). “That’s just not who we were,” says Karena, 36. “When we worked out, we laughed, we fumbled, we joked; we made it a date, we’d go grab a glass of wine after class. It was fun. It was a lifestyle.”
How did all of it begin? New Hampshire-born Katrina, who had as soon as been the heaviest woman in junior excessive, obtained hooked on fitness in highschool and went to school for health science and vitamin. Karena grew up in Indiana operating half-marathons together with her dad and watching her mother sweat to Jane Fonda VHS tapes. The two crossed paths in California at an Equinox in Manhattan Beach in 2008. Katrina had simply moved there together with her boyfriend and was feeling fairly misplaced in her new habitat. That’s when she noticed Karena, a health mannequin and authorized coach. “I was teaching group fitness classes on Friday nights, and I noticed this hot girl sitting on a bike,” Katrina recollects. “I was pretending to pick her out to train her, but I really was just looking for a friend.”
She discovered not solely a good friend however a enterprise associate, and collectively they’ve created a model that has morphed into an empire—DVDs, retreats, even a Bravo TV present in 2014. While Tone It Up has grown, one factor that hasn’t modified is, properly, their tone: “We speak to our community how we want to be spoken to: girlfriend to girlfriend,” Katrina, 35, says. Adds Karena, “You’ll never see us post anything negative, because it’s all about spreading positivity.”
This article initially appeared within the March 2018 difficulty of Women’s Health. For extra nice recommendation, decide up a replica of the difficulty on newsstands now!