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CVS Pharmacy Launches Long Live Skin Campaign to Increase Awareness Around Sun Safety and Skin Health

WOONSOCKET, R.I., May 15, 2017 /PRNewswire/ — Launching this month from CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is the brand new multi-platform Long Live Skin marketing campaign aimed toward growing consciousness round pores and skin health, solar security and the significance of correct skincare.

The Long Live Skin Campaign kicks off at the moment on https://www.cvs.com/longliveskin and on CVS Pharmacy social handles with a video the place women share “advice to their younger self.” The women provided their steerage on quite a lot of life subjects together with love, loss, braveness, and embracing each inside and outer magnificence. The marketing campaign was designed to encourage recommendation sharing throughout generations of women and will even embrace shorter movies that target skincare and magnificence routines. Women are invited to be a part of the dialog with @CVSPharmacy through the use of the #RecommendationToMyYoungerSelf hashtag on Instagram and Twitter.

The Long Live Skin marketing campaign will begin by specializing in correct solar security throughout May, which is Skin Cancer Awareness Month. The marketing campaign will proceed all through the summer time and will embrace in-store signage with info and recommendations on solar safety and skincare, further movies with skincare recommendation shared by way of social, digital and radio, in addition to particular weekly ExtraCare presents on skincare, solar care and extra.

“We are proud to launch the Long Live Skin campaign to educate and engage consumers around skincare, and this program is a natural extension of CVS Pharmacy’s ongoing efforts to help customers on their path to better health,” stated Judy Sansone, Senior Vice President of Front Store Business & Chief Merchant at CVS Pharmacy. “Taking good care of your skin is part of taking care of your health, so we’re making it easier than ever for our shoppers to access the information and products they need, including those with greater skin health benefits.”

In addition, CVS Pharmacy and Johnson & Johnson have partnered with the American Cancer Society to create unique content material for in retailer signage, cvs.com and the CVS Pharmacy round. CVS Pharmacy Beauty Consultants will share the knowledge and recommendations on the significance of correct solar care and pores and skin health with clients. Johnson & Johnson will donate $1 for each Neutrogena or Aveeno product with SPF 15 or greater bought from June 18-24 to the American Cancer Society to assist forestall pores and skin most cancers.

“We applaud CVS Pharmacy for working on a campaign to educate and empower consumers to be more proactive regarding skin health,” stated Dr. Richard Wender, American Cancer Society Chief Cancer Control Officer. “We are thrilled to participate in this partnership that focuses on skin cancer prevention and early detection to help ensure a healthy and safe summer for everyone.”

The Long Live Skin marketing campaign can also be supported by different initiatives targeted on wholesome skincare and the significance of solar safety:

  • CVS Pharmacy is the one nationwide retailer to take away all solar care merchandise with SPF decrease than 15 from cabinets, and has added greater than 30 new SPF+/broad spectrum merchandise that both meet or exceed FDA requirements.
  • By the top of 2019, all parabens, phthalates and formaldehyde donors in magnificence and private care merchandise inside the CVS Health, Beauty 360, Essence of Beauty, Promise Organic and Blade retailer model product strains shall be eliminated.
  • 70% of CVS Pharmacy pharmacists tackle affected person questions associated to pores and skin considerations every day. In response, CVS Pharmacy is launching a brand new Skin Solution part within the pharmacy checkout in four,000+ shops on June 25 with schooling and dermatologist-recommended merchandise for prime persistent/episodic pores and skin circumstances like pimples, rosacea, scarring, rashes, sunburn and extra.
  • New manufacturers with higher pores and skin health advantages are launching all through 2017, from preventative and proactive skincare with elevated SPF, to extra dermatological-approved choices in addition to further pure and natural merchandise.

To study extra, https://www.cvs.com/longliveskin. To be a part of the Long Live Skin dialog on-line, share your greatest skincare recommendation with #RecommendationToMyYoungerSelf in your social channels.


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