With issues getting fairly out of hand within the phrase of magnificence magazines and ads, it’s no secret that many of us are dreaming of dwelling in a world the place retouching didn’t exist, or was extraordinarily restricted. It would make issues a lot extra clear — particularly relating to merchandise we’re shopping for. Well, CVS simply took an enormous step ahead and deserves a spherical of applause.
They began a brand new initiative that may assist fight unrealistic magnificence requirements and we’re psyched about. It’s referred to as CVS Beauty Mark and any further, a watermark might be positioned on packaging, ensuring that buyers know that the imagery proven on labels or advertisements of that exact product has not been altered. It will even be seen on CVS social media and net accounts, too.
Helena Foulkes, the president of CVS pharmacy and vice chairman of mother or father firm CVS Health, shared that the choice was a simple one for her to make. “As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” Foulkes said in a statement. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established…” she defined.
How do manufacturers really feel about this? Foulkes says, “We’ve reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve.”
We’re loving all the things about this initiative!