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Cushion Foundation Commentary: Western brands vs Korean brands

After making an attempt cushion foundations from each Western and Korean brands in current occasions, I assumed I’d share some fast ideas on how I really feel about how they stack up towards one another. They are not at all complete, because the market is sort of saturated with cushion foundations and I don’t declare to have tried all of the brands on the market. However, I consider what I’ve tried represents an inexpensive cross-section of what’s on supply on the market.

For a extra detailed perception into the brands I attempted, I’d recommend you run by way of Cushion Foundation Week 1 (Western model cushions) and Week 2 (Korean model cushions). I’ve shared in there my ideas on every of them in larger depth and the way they examine to one another.

But for these of you questioning simply how comparable or totally different the Western brands have lately approached cushion foundations, which have been made common by the Korean brands, that is what I feel.

Western Brand Cushion Foundations value extra

The most obvious factor I observed is that the cushion basis from Western brands value considerably greater than their Korean counterparts. This I’ve measured in 2 methods:-

  • Most Western brands don’t promote their cushions in a set with refills – This bugs me as a result of for probably the most half, they cost fairly a excessive worth to get your “starter” set of case + refill. Most of the brands I attempted have been within the mid-high finish vary, so costs have been very excessive for little or no product. This bugged the hell out of me and made me assume that these Western brands weren’t critical about preserving cushion foundations of their line-up, however extra to capitalise on what’s trending. Once you issue within the spare refill (that are brand-centric and unable to be shared between the instances of various brands), your worth skyrockets via the roof. The Korean brands I attempted who didn’t promote in a set with refills have been within the mid-low finish vary and it was simpler to forgive. Most of the mid-high finish cushion basis brands include a refill – it simply makes economical sense and provides perceived worth.
  • Western brands who promote in a set with refills value considerably greater than their Korean counterparts – The solely Western model I do know that sells their cushion basis with refills is Dior (be happy to let me know which different brands does). Yet, the worth of 1 Dior cushion basis set (US$82!!! at Sephora) far exceeds their Korean luxurious counterparts of Sulwhasoo (US$65 at Nieman Marcus) and even History of Whoo (Approx US$75 or rather less). How do they justify it, when their product falls thus far in need of their Korean counterparts?! UPDATE TO ADD: I’ve been informed that Biotherm too sells their cushions in units and it prices lower than Sulwhasoo however not having tried it I can’t say how I prefer it. I’ve been advised that it’s sheer.

It is because of this that I really feel that the majority Western brands both are paying a premium for creating their cushion foundations, or they aren’t taking it critically. Dior for instance, makes use of Amore Pacific to supply their cushion basis (which explains why they’ve a extra conventional Korean model strategy to packaging, texture and even how their refills match) however I’m satisfied that this comes with a premium hooked up that’s being transferred to clients.

Amore Pacific, as I’ve confirmed you, makes many Korean brands and even inside the Korean brands, the standard is pretty totally different. Yet, their larger finish brands and ranges are fairly faultless (those I attempted have been Iope, Laneige, Sulwhasoo and Hera all of which I loved utilizing. I’d wish to attempt History of Whoo someday once I strike the lottery LOL! ? ). In the case of Dior’s Diorsnow cushion, I felt that it was nearly nearly as good as, or perhaps just a bit higher than Innisfree or Laneige BB Cushion Whitening when it comes to high quality, texture and protection. Not by very a lot although. Dior has a brand new Dreamskin Perfect Skin Cushion obtainable globally, which I’ve not tried, however based mostly on what I’ve seen on-line, I’m not lacking something.

Korean model cushions have a lighter texture

While this can be a generalisation, since inside the Korean brands I attempted, there have been some I discovered to really feel heavier on pores and skin than others, the higher ones that I appreciated, felt very mild on pores and skin, even once they provided protection.

By distinction, once I put on a Korean cushion and a Western model cushion aspect by aspect, I can really feel the load on my pores and skin with a Western model cushion. Clinique felt higher in some ways (protection and texture) however the others I examined felt heavier. Even Dior felt heavier on pores and skin, regardless of being formulated by a Korean model (I seem like I’m choosing on Dior, however I’m not – it’s as a result of I do know they’re formulated by Amore Pacific, and that’s why it makes an inexpensive comparability to the opposite brands formulated by AP as nicely)

In some ways, I felt that what the Western brands did was to take their lightest liquid basis, and put it right into a cushion. With Korean brands, the feel seems to be developed independently from liquid basis.

korean cushion foundation compared

Western model cushions really feel extra like sporting basis

For probably the most half, I discovered that the feel and protection for many Western brands I attempted, felt extra like I used to be sporting basis. The distinction was in the best way it was being delivered to my pores and skin. For those that choose one thing with protection subsequently, Western brands may be one thing you’d need to examine additional, as a result of the marginally heavier texture does often translate to a barely higher protection.

With Korean brands, I felt that the feel was very a lot lighter, and it resulted in a really mild night out of skintone, with out providing very a lot protection in some. But the light-weight texture meant that it was simpler to layer on product for protection, whereas nonetheless feeling snug.

This has so much to do with the philosophy behind why individuals put on make-up. The Korean fashion goes for a dewy, glowy, clear pure pores and skin and a light-weight, clear base is the best way to go to realize this look. Do notice that whereas I loved the protection provided by Hera and Sulwhasoo, there was a transparency to the bottom that also allowed my pores and skin to appear to be pores and skin. I by no means achieved 100% protection nevertheless it was good protection, and never as soon as did it look pretend nor cakey nor heavy.

By distinction, I discover that should you undertake a philosophy that make-up is there to hide or alter e.g. contouring, then a heavier basis is one thing that you may be on the lookout for. The Western brands supply a greater outcome when taking this strategy. However, if you use the Western model compact for contact ups, you danger making your make-up look heavy. With the Korean model cushions, contact ups don’t seem like very a lot, and actually, appear to make you look higher. Which you favor will depend on what your private type is.

There is extra selection in Korean model cushion basis

I observed that many Korean brands provided a wider choice of cushion basis varieties e.g. lengthy sporting components, moisture method, pores and skin brightening components and so forth. This is unsurprising, as they’ve been doing it longer.

Western brands, being newer within the recreation, have simply the one. The exception once more, is Dior who has a Diorsnow cushion basis (probably Asia solely) and a Dreamskin Perfect cushion basis (international markets) However, figuring out the place Dior will get their cushions from (Korea, should you weren’t paying consideration) I’m not stunned.

If the Western brands take this cushion basis factor significantly, then we’d see extra improvements as time progresses. But in the event that they select to only deal with it as a development, and maintain their cushion basis line small and costly then, I feel the market will ultimately surrender on them. With the web making the world a smaller place, it’s not onerous to purchase Korean model cushions on-line, the place they’re extra reasonably priced.

Western model cushions have higher shade choice

The one factor that the Western brands have going for them is their shade choice. Most of the brands have a barely wider shade choice, as they’ve a extra international market to serve. Bobbi Brown kicked off with 6 shades and I’m informed they could broaden it, as they do their common foundations.

Korean brands nevertheless are likely to have the two most elementary shades – #21 and #23 with the occasional #13 which is a good lighter shade. Rarely do they supply for medium to deep skintones, just because their market is extra localised, and deeper skintone isn’t the norm in Korea, nor in Asia. Sure, these of us in South East Asia complain concerning the lack of shade choice, however actually, our market is tiny in comparison with the North Asian market of Korea, Japan, China, Hong Kong, Taiwan and so forth the place skintone variety is slender and usually lighter in tone. The 2 brands that do cater for a greater variety of pores and skin tones – Sulwhasoo and Laneige – have solely expanded their shade choice in recent times. Even then, it doesn’t transcend a medium skintone merely because of demand.

However, I respect how the Korean brands maintain their numbering system pretty constant. So, I do know that a #21 will probably be a light-weight and a #23 can be a light-weight medium shade, even when the tonal differences will be apparent in a side by side swatch. I do know I can safely purchase a cushion in shade #21 in any Korean model and nearly get it proper. With the Western brands, who’ve totally different numbering/naming conventions it’s onerous.

western cushions vs korean cushions compared

Korean or Western brands: Which do I want?

My private choice lies with the Korean model cushions, however solely particular ones as a result of not all Korean brands are made equal. My choice does lie in the direction of the upper finish of the worth scale with brands like Hera and Sulwhasoo being greater than welcome to take my cash as a result of my expertise with their cushion foundations completely modified my thoughts about how I really feel about cushion foundations. I didn’t attempt many brands from the decrease finish of the worth scale e.g. Missha, Etude House, The Face Shop, Tony Moly and so on for the straightforward purpose, there are too many to attempt (Variety in Korean cosmetics brands come principally within the lower-end of the worth scale), and I didn’t need to waste my cash. I examined one from Innisfree and that felt to me like a waste of a wonderfully good RM90 that I might have completed a lot extra with – cute instances can solely get you thus far. But please be happy to let me understand how you want them, or if you would like me to attempt them, throw them at me and I’ll LOL! ?

As to which model’s cushion foundations make my reduce, based mostly on those I’ve tried and featured right here on MWS, listed here are some classes to provide you an concept of the place my tastes lie ?

The cushion foundations I’d be completely satisfied to repurchase or advocate a purchase order are these:-

The cushion foundations I’d not repurchase however will use in the event that they’re available are these:-

The cushion foundations I’d not buy in any respect given the prospect, nor advocate (based mostly on my choice)

But I don’t have entry to Korean brands!

Well, the web is a big place, and there are various web sites you should use, that promote Korean cosmetics (legit ones) Otherwise, there are all the time holidays to Korea or Asia and household and buddies who journey ? That stated, to be trustworthy, whereas they’re good to attempt, cushion foundations aren’t a must have. If you actually need to, seize a Western model simply to assuage your curiosity. Sometimes, scratching that itch helps. They aren’t terrible, they only don’t measure as much as what I like however you may like them!

However, in case you are used to utilizing a liquid or cream basis, most of those cushion foundations will really feel lighter on pores and skin anyway! Just consider them like powder basis – simply not ? I personally choose utilizing liquid basis myself as a matter in fact ? Cushion foundations for me are my “casual bases”, not my go-to for day-to-day or special day put on.

And this ends my Cushion Foundation collection! ? Aren’t you relieved? I’m additionally taking a break for the remainder of the week – burn out from a lot running a blog LOL! I’m positive you’re burnt out too from studying ? So, I’ll be again subsequent week… the place we gained’t point out cushion foundations once more ?

Your flip: Do you employ cushion foundations and which one are you utilizing? Do you prefer it?

Have you tried any of those I’ve featured on MWS so far (12 thus far – whew!) and when you did, did you like several of them or have been they duds for you? What’s your present cushion basis and what do you want or hate about it? Share! Share! ?

Paris B

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