A youngsters’s football is poised to fold after the FA banned them from enjoying on this season’s package – as a result of it’s sponsored by a tattoo studio.
Kings Heath Concorde beneath 10s squad has been advised that a tattoo parlour is just not an applicable backer.
Football Association executives really feel it’s improper for schoolchildren to promote the enterprise, regardless of most Premier League gamers sporting arms filled with tattoos. The kids’ aspect, solely shaped this season, now faces closure as a result of the cash-strapped membership can’t afford the £500 prices of a brand new package.
It was solely the sponsorship of Warstone Body Art that made enjoying potential within the first place.
And in a miserable double whammy, the under-eights have additionally been advised to ditch their sponsors – Arena nightspot in Stourbridge – for a similar purpose. Both sponsors have referred to as foul over the ban.
“What next?” requested Warstone Body Art studio boss Simon Mabbott. “Are they going to ban Premier League footballers who have tattoos? Because that would be pretty much all of them.”
And a spokesman for Arena described the ban as ‘bonkers’. “We are not just a nightclub, we have two function rooms,” she stated.
“Are the FA worried that the under-eights and their mates are going to try to get into the place?”
The bombshell is yet one more body-blow for Concorde, the team that spawned England stars Darius Vassell and Joleon Lescott. Last yr, the Sunday Mercury revealed that the membership, which runs a number of groups and is predicated at Wythall Park, confronted closure until sponsors could possibly be discovered.
Following our report, various people and companies pledged their assist, together with previous boy Sone Aluko, now enjoying for Fulham FC.
Other sponsors who got here to the rescue have been Warstone, based mostly in Birmingham’s Jewellery Quarter , and Arena.
The injection of money allowed Concorde to launch the under-eights and under-10s final September, with each enjoying within the Central Warwickshire Youth League.
Concorde chief Russell Jukes, who has ploughed £2,000 of his personal money into the membership, has accused the FA of double requirements.
“There is nothing to stop fast food chains sponsoring junior football,” stated the 48-year-old.
“Surely, with all of the publicity about overweight youngsters, that sort of promoting is extra dangerous? These days, each skilled participant has tattoos, and youngsters watch them on tv on a regular basis. We simply need to hold youngsters off the streets, out of hassle and maintaining match. But they’ve banned us till we modify the kits, which, fairly merely, we can’t afford to do.
“I’ve requested all the youngsters what’s on the entrance of their shirts and none of them know, in order that they’re hardly being influenced by the brand. I’m fuming that one thing as trivial as this has stopped my youngsters from enjoying.”
Russell warned the membership can’t afford to foot the invoice for brand spanking new strips, and he could also be pressured to disband the 2 groups.
“It’s unlikely we’ll get new sponsors,” he added. “I personally sent out 50 letters to local firms and got no response from any of them.”
Concorde, shaped 40 years in the past, has additionally taught the sport to Jamaican worldwide Paul Hall and England women’s worldwide Eniola Aluko. Last yr’s membership captain was Ryan Bramble, cousin of former Newcastle United defender Titus Bramble.
Warstone’s Simon Mabbott dubbed the FA’s angle ‘outdated’.
“With the bad publicity they’re getting at the moment, they should be encouraging kids, not discouraging them,” he advised the Sunday Mercury.
“We simply needed to help some grassroots football.
“I do know some individuals have misconceptions about tattoos, however they’re now far more socially acceptable.
“And keep in mind, we’re banned from tattooing anybody beneath 18.”
In a steerage word to golf equipment, the FA states on-line: “You want to consider who you strategy within the goal listing. The corporations must be respected and an appropriate match on your membership.
“For instance, it isn’t applicable for a pub to sponsor a youth team, and a small-scale enterprise will be unable to afford to help a big group membership.”
What the FA says
Birmingham FA has careworn its arms are tied.
The guidelines on what’s, and what’s not, applicable promoting have been drawn up at a nationwide degree.
But Kevin Shoemake, chief government officer of the native FA, stated that, on this occasion, he and his team agree with prime brass.
He stated Concorde’s predicament underlines the necessity to examine with the FA earlier than agreeing sponsorship, notably when coping with junior golf equipment.
Alcohol, playing and smoke are among the many companies that haven’t any place on youngsters’s football shirts, the FA has deemed.
“We are very sympathetic of our clubs and conscious of the efforts they go to,” stated Kevin. “But there are specific guidelines and laws. Our arms are tied.
“We would encourage any youth team contemplating a sponsorship deal, if they’ve any doubts, to contact us.
“Certain issues are black and white – if it’s a pub, it’s a no. Others are extra subjective, like a social membership that has a creche. We will contemplate these one at a time.
“In this occasion, the FA has seemed at it and determined that Arena is a nightclub.
“Is a tattoo parlour applicable? We have mentioned it right here and everybody has the same opinion – it isn’t applicable both. Parents might say lots of Premier League footballers have tattoos, however would they take their youngsters right into a tattoo parlour and say ‘Fill their arms with tattoos?’
“We are very acutely aware of the efforts golf equipment make to realize sponsorship, particularly at a time when the world is just not flowing with cash. We will all the time attempt to come down on the aspect of the membership, however there are specific guidelines and laws which might be set down.”
Teams’ no-go logos
If Birmingham FA thinks Kings Heath Concorde’s sponsorship is unacceptable, they need to have a look at a few of the logos that HAVE made it on to football shirts. And it’s not simply non-league outfits which were caught-out by courting “inappropriate” sponsors.
In 2014, Kent University confirmed the purple card to one among its groups, Rutherford Raiders, for plugging … a PORN SITE.
Players initially put the brand of X-rated web site PornHub on their shirts for a joke.
But when the grownup leisure enterprise came upon, it provided to sponsor the team for actual. That’s when Kent University cried foul.
The college stated the team can be banned from enjoying in the event that they wore the package on campus.
In 2003-2004, Atletico Madrid cast a singular partnership with Columbia Pictures, which meant the package was modified on an virtually weekly foundation to advertise forthcoming blockbusters. The identify of the movie was plastered on the entrance of the shirt. All went nicely – till White Chicks hit the large display.
There have been comparable red-faces at Scottish membership St Johnstone when somebody defined Bonar – as in Bonar Textiles – is quite impolite slang.
Fans of East End outfit West Ham know their Cockney rhyming slang. That’s why there have been a couple of chuckles when gamers ran onto the pitch with the phrase “Pony” on their chest.
It’s a package producer, however each fan is aware of it’s a Cockney phrase. It’s brief for “pony and trap” and it was used to explain the team’s efficiency within the 1990s, as in: “We were total pony this afternoon.”